founderspeak flashcards – the "design" language they DON’T teach you in design school…

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💎 Founder says: "Make it feel more premium"

Designer creates:

→ Expensive-looking gradients

→ Gold accents everywhere

→ Fancy fonts and animations

3 revisions later…

What the founder actually meant:

– More whitespace and breathing room

– Refined typography with proper hierarchy

– Subtle depth cues (shadows, layering)

– Limited, sophisticated color palette

The real issue? "Premium" isn't about adding expensive-looking elements. It's about intentional restraint.

Apple doesn't look premium because of gold trim – it looks premium because of what they chose NOT to include.

What's the most "premium" app or website you use? What makes it feel that way?

submitted by /u/warm_bagel
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