Summary:
The videos published in 2025 that received the most views from our audience.
These are the videos published in 2025 that received the most views from our audience. Each video runs for 3–5 minutes.
- Return of the Generalist
AI is reviving the UX generalist. Broad skills, adaptability, and strategic thinking are becoming more valuable than deep specialization.
- User Journeys vs. User Flows (And When to Use Each)
User journeys and user flows both capture processes users go through in order to accomplish their goals. Use them together to improve user experiences.
- Hamburger Menu Icon Update
Hamburger menus are now widely recognized—but still come with usability tradeoffs. Use them only when needed, and stick to tested best practices.
- GenUI: AI-Generated Interfaces
Generative UI uses real-time AI to create personalized interfaces, shifting UX from static design to dynamic, user-specific experiences.
- Your AI UX Intern
Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions.
- Why Disabled Buttons Hurt UX (and How to Fix Them)
Disabled buttons often confuse users by appearing clickable but providing no response or feedback. Designers should use them sparingly, ensure they’re accessible, and clearly explain why the button is disabled.
- CARE: Structure for Crafting AI Prompts
To get better results from generative-AI chatbots, write CAREful prompts. Include context, what you’re asking the system to do, rules for how to do it, and examples of what you want.
- Object-Oriented UX (OOUX)
Identifying objects, their characteristics, and relationships in an experience can help simplify designs and make systems easier to use by aligning with people’s mental models. (Credit: Sophia Prater)
- Synthetic Users: AI “Participants”
Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.
- Experience Design: The Next Iteration of UX?
As an umbrella term for UX/CX work, “experience design” reflects blended roles and core human-centered principles.
Bonus: Top 5 Videos from Last Year
These videos published in 2024 received so many views in 2025 that they would have been on the above list if they had been published this year:
- How to Conduct a Heuristic Evaluation
Learn how to systematically review your product to find potential usability and experience problems.
- What Is a SWOT Analysis?
A SWOT Analysis is a framework to analyze the position of a company or product experience relative to others in the market. Its four quadrants offer prompts to help teams identify specific factors that may impact their success.
- Personas 101
Personas are personified representations of real information about our target audience that enable us to design with real customers in mind. They help us align ideas and apply what we know.
- The Role of Design
Don Norman explains the role of design and how designers can gain more respect.
- What Is Cognitive Load?
Follow these 3 tips to reduce cognitive load and help your users: avoid visual clutter, build on existing mental models, and offload tasks.