Why are we obsessed with Labubu and blind boxes? | by Elvis Hsiao | Sep, 2025

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A row of colorful, fluffy monster keychains with bunny ears hangs from the strap of a black bag.
Source: https://www.forbes.com/sites/danidiplacido/2025/06/27/how-labubu-dolls-took-over-the-internet/

Have you heard of blind boxes before? Labubu dolls? Smiski figurines? Recently, I’ve personally noticed a surge in “blind boxes” entering the market, particularly around collectible figurines and accessories. These mysterious packages have taken over many gadget stores, convenience shops, and are even being resold on online marketplaces worldwide.

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